Britney Spears- seen her performing on ABC’s Good Morning America last week- is the rage once again, as her latest album sold 505,000 in its debut frame. (picture courtesy of Reuters/Lucas Jackson)
Titling her latest album Circus certainly fits Britney Spears, who’s probably been the most talked-about celebrity of the last couple of years, thanks to everything but her work.
In the event you spent a good portion of the last few years oblivious to the Britney Spears Circus, here are a few highlights:
* Appearing on televised interviews as if she were the new spokeswoman for the Trailer Park Trash Society
* Divorcing hubby Kevin Federline and getting into a nasty custody battle over their two children
* Shaving her locks at a hair salon after the stylist refused to do so
* Battering Federline’s vehicle with an umbrella
* Flashing her privates to the paparazzi upon exiting a limo (more than once)
* Partying hard with drugs and alcohol
* Feuding with her mother Lynne (who, incidentally, is busy promoting her new book, “Through the Storm: A Real Story of Fame and Family in a Tabloid World”- aside from Britney, Lynne’s teen-age daughter Jamie Lynn has been a handful, with getting pregnant at age 16 and then repeating that feat shortly after delivering her firstborn)
* Getting into all sorts of legal trouble thanks to reckless driving (whether it was holding her infant on her lap while driving, hitting cars in parking lots or nailing paparazzi on the street)
* Attempting to launch a comeback on the 2007 MTV Video Music Awards, by lip-synching (business as usual) and sleepwalking through a performance of “Gimme More”
* Being hospitalized twice for mental evaluations
And that’s just a smidgen of the mania. Remember when we thought her quickie marriage to a childhood pal- and just as quickie annulment- was a hot mess? We couldn’t have predicted what was to come if we tried.
During all the messiness, Spears’ once-rosy recording career suffered- last year’s Blackout opened at No. 2 on the Billboard 200, and has yet to pass 1 million in sales, according to Nielsen SoundScan. That pales in comparison to the previous four studio albums, which sold more than 30 million units combined in the USA.
No doubt that Spears is smiling now, as her latest album Circus easily debuts at No.1 (her fifth chart-topping effort), selling more than 505,000 units, a marked improvement over Blackout’s opening sum of 290,000. Circus’ lead single, “Womanizer,” topped the Hot 100 a couple months back, becoming Brit’s second No. 1 single; this week, it even cracks the top 10 on Hot 100 Airplay, just the fifth of her career to do so. By comparison, “Gimme More” went no further than No. 48 in airplay last year.
In addition, Circus’ title track sold 211,000 digital singles last week, and is poised to enter the Hot 100 at No. 3 this week.
So, all in all, a definite comeback for who some like to call the Princess of Pop. Before her marriage to Federline crashed and she spiraled out of control, she was a mostly innocent, one-time Mousketeer selling loads of records, smitten with then-boyfriend and fellow ex-Mousketeer Justin Timberlake.
In her post-Mousketeer career, Spears first engrained herself into the public conciousness in late 1998 (shortly before her 17th birthday) with her debut single, “…Baby One More Time.” In essence, she was producer Max Martin’s female version of the Backstreet Boys and N Sync- his hard-hitting, signature sound dominated Spears’ first two albums. Like the boys, Spears became an MTV TRL favorite, and led the way for other female teen-pop gals to follow in her wake.
(One could argue- successfully- that the pop/teen-pop wave made a comeback in 1996/1997, with Hanson and the Spice Girls.)
However, unlike Backstreet and N Sync, the impact instantly was huge, becoming a cultural moment in the process. In the “…Baby One More Time” video, here was a 16-year-old girl, clad in a naughty Catholic schoolgirl uniform, suddenly becoming the pinup for young boys and the fantasy of older, potentially perverted men. She upped the Lolita ante by appearing in a bra and other risque (for her age) clothing in a Rolling Stone photoshoot.
Nothing Spears has done in her work since has come anywhere near having that kind of impact- in part, because once she turned a legal 18, there wasn’t anything particularly fascinating among the multi-million-selling albums, videos and tours.
A couple of other performances came close, though- an appearance at the 2000 VMAs- where she performed a medley of “(I Can’t Get No) Satisfaction” and “Oops… I Did It Again- found her stripping down to a flesh-colored outfit, gyrating for everything she was worth. Sexy? Sure. Water-cooler topic for the next day? Unquestionably.
A few years later, at the 2003 VMAs, Spears was part of an all-girl threesome of sorts. Dressed as not-so-blushing brides, she and Christina Aguilera performed “Like a Virgin,” before Queen of Pop Madonna arrived on stage and proceeded to smooch both of them. All of the focus was on the Madonna-Britney kiss (poor Christina), though this moment was less about Spears and more about Madonna’s continued ability to push those never-ending buttons.
As the record sales piled up, Spears maintained her sweet, girl-next-door image, despite the sexy performances. She also kept the public guessing about her virginity while dating Timberlake, but once that relationship ran its course, people instead wondered whether the “Oops” girl actually had lost her virginity prior to Timberlake. Ah, the important must-know facets of a pop star’s career.
Shortly before the Spears Circus came to town, she released her first compilation titled Greatest Hits: My Prerogative. The 2004 set peaked at No. 4 on the albums chart, and has sold around 1.3 million to date. Spears’ lack of recurrent U.S. airplay probably didn’t help matters, as “Toxic” remains her only pre-2007 track to garner significant airplay on a regular basis.
Which, isn’t too surprising- Spears’ music works mostly as in-the-moment confectionery pop. None of her albums would be considered big critical successes, and only a few of her singles have left a true lasting impression. Will we be hearing “Womanizer”- as catchy as it is- for years to come? Probably not. Most of her airplay comes from the Top 40 Mainstream format, and once it’s run its course, without success and support from Adult Contemporary and Adult Top 40 stations, there’s little chance of hearing her music much in the recurrent life.
No matter, though, as long-term musical relevance be damned, Spears remains a commercial force. Not many acts can command opening sales of half a million in a declining music industry, and just a handful of titles have had bigger openings in 2008. Just one female- Taylor Swift- opened bigger (at 592,000 a few weeks back).
Everybody loves a comeback, and Spears is fulfilling that need right now, and will continue doing so as she embarks on a world tour next year. It’s not all that important that she’s more of a mechanical producer’s “puppet” rather than an engaging visionary, or that she lacks the artistry and importance of, say, her mentor, Madonna.
But like her mentor, Britney Spears is the biggest female pop star- make that pop star in general- of her generation, and as long as the fans are there waiting for her next move, she’s gonna be hitting them- and us- one more time for quite a while to come.