Sep 30 2008
“Grease” Lingers as Leader of the Musical Pack

Olivia Newton-John and John Travolta- affectionately known as Sandy and Danny to moviegoers- reached new heights of fame when Grease hit theaters more than 30 years ago. (image courtesy of Paramount Pictures)
Grease was the word at theaters in 1978 and 1998, but, alas, not this year, despite the original High School Musical turning 30.
While select theaters in Britain have screened the movie this month, the United States and Canada have no plans to follow suit. A 40th anniversary return to theaters could happen, but in the meantime, there’s no reason to overlook the 30th anniversary of the most popular movie musical of all time (which actually passed back in June, to little fanfare).
Based on Jim Jacobs’ and Warren Casey’s early 1970s musical, Grease brought stars John Travolta and Olivia Newton-John a new level of fame upon its release. Both enjoyed success before and after Grease, but it’s their turn as teenagers in love at Rydell High that remains the highlight of their careers.
Travolta, just a year prior, hit the big time with his role as dancing machine Tony Manero in Saturday Night Fever, which grossed $300 million (adjusted for inflation) and earned Travolta an Academy Award nomination in the process. Saturday Night Fever defined the mid-to-late-70s, when disco music influenced fashion, and ruled dance floors and radio. Following one cultural phenomenon with what would become another, Travolta’s role as Grease’s leather-jacket-clad Danny Zuko- while not catching the eye of Oscar- proved even more popular.
Grossing nearly $160 million at the U.S. and Canadian box office in its initial theatrical run, Grease commemorated its 20th anniversary by returning to theaters in 1998 (during which it added $28.4 million to its lifetime gross). Grease’s adjusted-for-inflation haul totals $544.6 million, ranking 25th on the all-time box office list, per www.boxofficemojo.com.
Pre-Grease, Newton-John had enjoyed a number of hits on the pop and country charts, but it was her role as Sandy Olsen (Dumbrowski is her surname in the musical) that brought her superstar status. Like Sandy, Newton-John’s image was “wholesome and pure,” but Sandy’s late-movie transformation into a bad-girl type influenced Newton-John to spice up her own recording career. Sexier pop tunes followed, culminating with 1981’s ode to the horizontal hula, “Physical,” which ranks as one of the rock era’s biggest hits.
Even 30 years on, Grease’s impact and influence remains as prosperous as ever. Songs like “Summer Nights,” “Hopelessly Devoted to You” and “You’re the One That I Want” not only ruled the charts, but remain part of culture via Broadway revivals, school and community playhouse productions and karaoke nights at the local bar.
Without Grease, would we have- for better or worse- the phenomenon that is High School Musical? The two Disney Channel movies broke ratings records, and spawned two multi-million-selling soundtracks; in fact, High School Musical graduates to the big screen, with the third installment set for theatrical release October 24.
In the years since Grease cemented its place in cinematic history, Hollywood has continued revisiting the musical genre every now and again, hoping to score a hit as successful and enduring as Grease. Over the last 15 years, films such as Evita, Moulin Rouge, Chicago, The Phantom of the Opera and Dreamgirls hit box office gold. Musicals’ hip factor increased such that Travolta himself returned to the genre with 2007’s Hairspray, which grossed $119 million and has a sequel in the works.
Most recently, the ABBA-inspired Mamma Mia! grossed more than $140 million. If any tunes could rival Grease’s signature tracks for good ol’ frivolity, it would be ”Dancing Queen,” “Take a Chance on Me” and ”Mamma Mia!”
With musicals scoring such boffo box office, you’d think Hollywood would have revisited the top dog eons ago. (Oh, you forgot about 1982’s Grease 2? You’re not the only one). There had been talks through the years of another Grease, though plans never materialized.
Hope remains for diehard Greasers, however. Paramount recently announced a new direct-to-video division called Paramount Famous Productions, under which it will produce sequels, prequels and spin-offs to franchises that originated in theaters. One planned release- sans a plot at the moment- is Grease 3, which reportedly will be a musical (as if it could be anything else).
While we wait to see exactly what kind of treatment Grease 3 will receive, break out your leather jacket, head to the local pub, grab a mic and screech your lungs out to “Those suuuuuuuuummmmeerrrrrrr… nnnniiiiiiiigggghhhhhhhhhttttttsssssssss.”






